On Monday, the French fashion house opened its ninth store in the U.S. at Highland Park Village in Dallas. Plans to open up shop in Silicon Valley at Westfield Valley Fair mall in Santa Clara, Calif. are also in the works.
“We have other opportunities too. It’s too early to set a time, but we have some plans on the East Coast, West Coast and Hawaii,” Balenciaga CEO Isabelle Guichot told WWD.
The 1,150-square-foot Dallas unit features the same decor that designerAlexander Wang introduced in New York in November.
When all is said and done, Guichot said she hopes to have 15 stores in the U.S. for “good coverage and exposure.” Both the Dallas and Santa Clara stores were driven by demand for the brand’s products.
“We know there is an opportunity to present the full-fledged collection because we’ve had requests. They contact us through email, they call us, they look on the e-commerce site and say, ‘Where can I get this in Texas?’ Then they go to other stores when they travel. It’s a constant dialogue with them on social media,” Guichot told WWD.
Because Balenciaga’s clients in Dallas have “fashion savvy and an extremely educated eye in terms of ready-to-wear,” Guichot said her team put a lot of thought into the runway pieces to be sold in the store in the Texas city.
Earlier this month, Wang presented his spring collection for Balenciaga in Beijing. In addition to a runway show, Wang also unveiled an exhibition that highlighted Balenciaga’s history, which featured a special selection of clothing and jewelry from the fashion house’s archives.
The runway show included a capsule collection of 13 styles that were created specially for the event in China. The exhibit, which included more than 40 pieces, displayed designs Cristóbal Balenciaga created from 1939 through the late 1960s.