the issue > Get to Know | Style > February 14, 2017
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Get to Know…ETRO

Etro opened it's first Dallas boutique at Highland Park Village in 2016.

Etro opened the first Dallas boutique at Highland Park Village in 2016.

Etro is a purveyor of art and history, leading fashion’s niche for colorful collections that consist of luxurious fabrics with distinctive prints and embellishments. The energetic fashion house conjures a vision of poetic, sophisticated designs and enlightened, colorful collections including men’s and women’s ready-to-wear, accessories, home and fragrance.

ETRO

Both men’s and women’s ready-to-wear, accessories and shoes are available at the Etro boutique in HP Village.

Founded by Gimmo Etro, the brand launched in 1968 with production of highly prestigious fabrics using noble and natural fibers, embellished with original designs and innovative color ways. Etro looks to the East for inspiration to create designs unlike any other.

In 1981 a furnishing textiles line made its debut with the Paisley motif, which became set as the brand mark of identity. Etro launched leather goods in 1984, and it wasn’t until the 1990s the first men’s and women’s ready-to-wear collections were unveiled. Those in search of unique and rare pieces turn to Etro for their inventive and exotic style.

The Paisley Motif made its debut in 1981 with a furnishing textiles line, quickly becoming set as the brand mark of identity.

The Paisley Motif made its debut in 1981 with a furnishing textiles line, quickly becoming set as the brand mark of identity.

Etro’s most recent Spring/Summer 17 Collection was inspired by the route to adventure – to be as comfortable in a scorching stretch of the Sahara Desert as you are trekking through an urban metropolis. Tribal embroideries and ethnic patterns are reinvented in hot pink, fluorescent yellow, flag green or graphic black and white stripes. The collection pays tribute to Etro’s own heritage, capturing its brand tradition and that of different cultures, creating a balance between romanticism and practicality.

ETRO

Etro’s Spring 17 Collection during the Milan runway show. Contact the boutique for full product information and availability.

To shop the new Spring/Summer 17 Collection and more, visit the boutique Monday-Saturday between 10AM and 6PM or Sunday between 12PM and 5PM.

Etro, 8C Highland Park Village, Dallas, TX 75205, 214-520-8000