As the newest addition to Highland Park Village, FRAME, is set to open its fourth and first ever Texas store this February. Most notable for offering high quality and comfortable denim, FRAME also boasts women’s and men’s ready-to-wear collections, outerwear and accessories.
In 2012, Swedish-born founders, Erik Torstensson and Jens Grede launched their premium denim company with the intent to craft the perfect pair of blue jeans for women. After a year and a half of research and development of the perfect fabric, wash and fit, FRAME emerged as a leading brand in the denim industry. It didn’t take long to amass a cult following among A-list celebrities and super models alike. The London inspired brand launched into the men’s market in 2014 and has since evolved into a fashion house that produces four ready-to-wear collections a year.
As Torstensson and Grede seek to elevate everyday moments, they were naturally led on a mission to craft the perfect day bag. In partnering with good friend and handbag expert, Sara Battaglia, the mission was simple – design a casual handbag which fit the FRAME woman’s everyday essentials, not to replace the precious first bag, but to serve as the effortless bag for all of her daily needs. The sleek and minimal design will launch exclusively at FRAME stores this spring and come in an assortment of classic and vibrant colors with interchangeable and adjustable straps.
By merging the heritage and quality of Los Angeles manufacturing with a distinct European aesthetic, FRAME gives customers a fresh take on denim and ready-to-wear collections. Seen throughout style icons of the 1970s, FRAME embodies French style, often deemed “dressy casual”, as an inspiration to its collections. The all new Spring/Summer 2018 Collection showcases a bold take on FRAME classics. A youthful co-ed feel to the brands denim this season is mixed with retro tees and bombers, in primary colors.
To view this coveted collection and more, visit the store Monday – Saturday 10:00 AM – 6:00 PM and Sunday 12:00 PM – 5:00 PM beginning February 15, 2018.
29 Highland Park Village Dallas, Texas 75205, 469.620.0871