the issue > Get to Know > December 3, 2018
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Get to Know…The Tot

During her first pregnancy Nasiba Adilova struggled to find a single resource for safe and stylish baby products. Feeling frustrated after tireless research learning about toxic dyes in toys, BPA found in bottles, flame retardants on car seats and petroleum and alcohols in baby lotion, she finally discovered products without harsh additives such as toys made from sustainable woods.

Adilova ultimately created a master list of her most trusted parenting products that her friends would ask her to share for their own children. This list became a coveted resource for her expecting friends, who in turn shared it with their friends and so on. The overwhelming desire for expecting mothers to have safe resources for their babies inspired her to create chic Dallas-based children’s company, The Tot.

Founder Nasiba Adilova created children's company, The Tot in 2016.

Founder Nasiba Adilova created her children’s company The Tot in 2016.

The Tot initially launched online in January 2016 as a trusted editorial resource for parents and families of all ages and stages. As more safe products were discovered and more research was conducted, Adilova’s useful list continued to grow and expand, featuring expert advice from pediatricians, lactation consultants, early childhood educators, sleep specialists and more to answer burning questions that many moms-to-be shared. Later that year, The Tot launched e-commerce on the site to combine a curated range of non-toxic apparel, toys and gear with a seamless digital shopping experience.

The Tot offers a range of children's gifts, toys and apparel.

The Tot offers a range of children’s essentials, toys and apparel.

Expansion came quickly as The Tot opened its first retail location here in Highland Park Village in November 2016. Since then, they have created pop-up retail experiences in New York City, Palm Beach, East Hampton, LA and most recently Aspen.

The Tot

The Tot’s first retail store opened in Highland Park Village in Fall of 2016.

With the holiday season quickly approaching, The Tot has no shortage of perfect gifts for newborns, toddlers, big kids and even expecting moms. Shop a range of gifts from stocking stuffers to complete showstoppers, like musical toys, handcrafted wooden play kitchens, exclusive velour gold wing footies, and even personalized diamond jewelry by Sue Gragg. The Tot also offers a personal shopping concierge service for those in need of gift inspiration and recommendations.

The TOT

Left: Oeuf Play Chairs, Set of 2 in Birch; PlayHape, Mix & Bake Blender; Melissa & Doug, Slice & Bake Christmas Cookie Set. Right: Bobble Babies, Triple, Double & Single Pom Hats.

Shop great gifts, toys, apparel and more at The Tot’s Highland Park Village shop Monday – Saturday from 10AM-6PM and on Sunday’s from 12-5PM.

4 Highland Park Village Dallas, TX 75205, 469.687.5133.