the issue > Style > September 17, 2014
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Harry Winston’s New Global Ad Campaign

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This October, Harry Winston will debut a new global advertising campaign inspired by its New York City heritage. The new campaign concept mimics the reflections and facets of a diamond and features Harry Winston jewels set against a backdrop of New York City’s most iconic landmarks including the House’s historic Fifth Avenue salon. The ads feature bridal jewelry, high jewelry, and more. “In developing our new campaign, we wanted to create a concept that brought the true essence and authenticity of the Harry Winston brand to life,” said Nayla Hayek, CEO of Harry Winston, Inc. “New York City has always been at the heart of the brand’s story. It is the city where Mr. Winston founded his company in 1932, and today remains home to our flagship salon, workshop, design studio and archives. The new campaign not only serves as a treasured reminder of our past, but also underscores our continued commitment to uphold the esteemed legacy of the House, as we look to write its future.”

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