Gwyneth Paltrow’s e-commerce company goop is a little like having a best friend dress you through the Internet. Better still, Paltrow’s new pop-up shop in Highland Park is like getting dressed inside her closet.
The pristine shop, open only until Dec. 14 in Highland Park Village, features some of Paltrow & co’s favorite fashion finds. It’s Texas’ first “goop pop.”
Inside you’ll find pricey stuff. You might tiptoe through the store, as I did, careful not to fuss up the perfectly hanging pieces of clothing that look as though they aren’t meant to be purchased. But they are! And mixed in with a $1,240 Stella McCartney gray knit one-piece — whew — were more modestly-priced books and knickknacks.
The store is stunningly beautiful, awash in baby pink, gray and white. Cozy it isn’t; that’s saved for the next-door coffee shop, Number One, which houses goop’s pop-up lunch shop. (Number One and adjoining bookstore Chapter Two are permanent stores; goop’s menu is only there for a short time.) The coffee shop sells goop’s Chinese chicken salad and spicy sweet potato soup, among other items, during the shop’s breakfast and lunch hours, seven days a week.
If you want to feel like Paltrow’s best shopping bud, if only for a moment, stop into the store. You’ll find:
A gorgeous concrete table that’s set beautifully and definitely not just furniture. It’s for sale — as is everything in the store, even the art on the walls. The cement table goes for $2,800.
An $80 bra and panties set — gorgeous, but, ahem, probably hard to wear, with all that white. And the holes.
Cutesy Marais teal pumps, which go for $155 and sit atop Paltrow’s cookbook “It’s All Good.”
You’ll also find a smattering of dresses, jackets and pants you can just see your pal Gwyneth rocking, plus lots of kitschy housewares that would look cute on an end table.
Our fashionable friends at FDluxe.com will be interviewing Paltrow this week. Stay tuned for a Q-and-A soon.
Meantime, happy shopping — or window shopping, maybe.