the issue > Press | Press Releases > July 23, 2008

LAFCO New York Opens Third Boutique with Star Line Santa Maria Novella

New York, NY (July 23, 2008) After the enormous success of his New York Flagship Santa Maria Novella boutique in SOHO and paving the way for fashion retailers on Melrose Place in Los Angeles, Jon Bresler, owner and founder of LAFCO New York, opens his third store in the prestigious Highland Park Shopping Village in Dallas with Luxury Apothecary Santa Maria Novella as the star.

“The exceptional location of Highland Park Village, the first shopping center in America and the epicenter of luxury and prestige in the state of Texas with its Historical Landmark status, is the perfect fit for LAFCO’s stable of luxe lines” says Mr. Bresler. “We cater to those in search of the best in niche perfumery and extraordinary artisanal bath, body and home fragrance products.”

LAFCO’s new 600 square foot space, designed by Creative Director, Vincent LaRouche, is adorned with sleek, Italian limestone floors and large bay windows original to the chic, early 1930’s Spanish design. LaRouche stripped down the space to its barest minimum to create a clean and modern luxury environment. Contemporary solid natural oak cabinets imported from Italy and designed specifically for the space are highlighted by black lacquered doors and counter tops. LaRouche had the brick walls painted white and collaborated with stylish Brooklyn furniture designer Eric Slayton to create special display fixtures of oxidized metal and glass giving the space an edgy and sophisticated “downtown New York” feeling.

Lines featured in the store are:
LAFCO House & Home candles The luxury candles that created a sensation from the first day that they were launched; a candle for every room and every home.
Claus Porto 1887 – Luxury Bath and Body Products from the century old Portuguese soap making company that Mr. Bresler launched in 1995 (get date)
Lorenzo Villoresi Perfumes by the world renowned master perfumer himself
Eau d’Italie -Fragrances and body care from the famous Le Sirenuse hotel in Positano
Linari – The finest Room fragrances in the most exquisite bottles
More than half of the store’s space is devoted to the centuries old Florentine apothecary SANTA MARIA NOVELLA, first opened in 1210 and the creator of the “Water of the Queen” for Catherine de Medici (Later popularized as “Eau de Cologne”). The amazing fragrances, bath and body products, men’s grooming products, herbal teas and chocolate have a world wide following of loyal customers, from celebrities to dignitaries to all lovers of luxury

LAFCO NY is proud to bring the highest standards of quality and design, and innovative collections to Highland Park Village. LAFCO will make its Texas debut in October 2008.