NEW + NOW > Get to Know | Our Brands > March 9, 2021


LoveShackFancy is a New York City-based lifestyle brand founded in 2013 by stylist, designer, and creative director Rebecca Hessel Cohen. LoveShackFancy came to life when Cohen designed the perfect bridesmaid dresses for her fairy-tale wedding.

Born and raised in Manhattan and a lover of all things vintage, Cohen created LoveShackFancy as an extension of her world. The brand quickly evolved into collections of fanciful silk dresses rooted in travel and forever inspired by her mother — the original LoveShack muse. Over the past eight years, the collections have grown to include women’s, children’s, swim, home goods, and more.

Inspired by vintage finds, LoveShackFancy’s offerings are rich in detail, flattering silhouettes, soft feminine hues, and intricate lace, emphasizing whimsical, hand-dyed fabrics and enchanting, romantic floral prints. Since its inception, LoveShackFancy has gained a dedicated following and garnered international appeal. Noteworthy collaborations have formed with emerging brands such as Beach Riot, Morgan Lane, and, the latest, Stripe & Stare.

After its successful yearlong pop-up in MARKET Highland Park in 2020, LoveShackFancy now has its first brick-and-mortar location in Texas at Highland Park Village. The Dallas boutique carries the newest collection of floral dresses, mix-and-match pieces, sweaters, girls’ apparel, swim, and the brand’s newer line of accessories and home decor.

Located next to Carolina Herrera, LoveShackFancy is now open to shop just in time for spring.


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