FENDI

The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925 as a family-run handbag shop and fur atelier. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the five Fendi sisters began a close collaborative relationship with Karl Lagerfeld, which continues today. In 1992 Silvia Venturini Fendi joined Karl Lagerfeld as Creative Director of leather goods, accessories, kidswear and menswear. In 2000 the LVMH Group acquired FENDI and in 2001 became its majority shareholder. Today FENDI is synonymous with quality, tradition, experimentation and daring creativity.