Family owned Italian fashion label, Ermenegildo Zegna was created in 1910 by a young entrepreneur in the small town of Trivero, just off the Biella Alps. The tenth child of watchmaker Angelo Zegna, Ermeneglido was just 18 years old when he founded a wool mill in his hometown and began to produce fabrics using four looms that would later become known as the Lanificio Zenga. His vision to ethically produce and source the best and most exclusive fabrics in the world directly from countries of origin was unmatched. Today, Zegna fabrics are still one of Italy’s most acclaimed exports.
It wasn’t long before his international vision led the exportation of fabrics to America in 1938 and less than a decade later were being sold in over 40 countries. While the company was quickly expanding internationally, Zegna was also focused on the restoration of his hometown. Trivero experienced new life thanks to numerous initiatives undertaken by the founder, who not only wanted to create the best textiles, but also the best environment for that to manifest.
Zegna made efforts to improve the mountain territory of Trivero by creating a source of work and tourist destination through “Panoramica Zegna,” a 16 mile road linking Trivero to nearby mountain villages. While Zegna was focused on brand expansion, he was equally committed to eco-concious efforts, put into action by a reforestation project. He successfully planted thousands of trees in the area and community that later became known as Oasi Zegna.
Decades after the founder’s dedication to his hometown, the environment and producing high-quality fabrics, the brand entered into producing luxury menswear in the ‘60s thanks to his sons, Angelo and Aldo. Each generation of the Zegna family has been involved and committed to continue the family legacy. In 1980 the iconic brand opened its first flagship boutique in Paris, followed by a storefront in London, Milan and then Beijing, marking Zegna as the first western luxury menswear brand to open a boutique in China. The Zegna boutique made its Dallas debut in Highland Park Village in November 2013.
Now led by the third and fourth generations of the Zegna family in Milan, the Zegna Group will celebrate its 110th Anniversary in 2020 under the leadership of CEO Ermenegildo Zegna and Artistic Director Alessandro Sartori. Also a native Italian, Sartori has continued to evolve the brand’s progressive “crafted modernity” aesthetic since 2016. His designs were pivotal in transforming the company into an internationally recognized brand known for its contemporary tailoring, debuting his first collection in Fall-Winter 2017.
In the latest Fall-Winter Collection, Ermenegildo Zegna XXX debuted during Milan Fashion Week and focused on functionality and fashion. Jackets with outerwear pockets, cargo pants, and quilted parkas with detachable collars were all made with exclusive wool, cashmere and nylon fabrics, many of which are recycled and recyclable, called “#UseTheExisting.” The collection also debuted the iconic Cesare sneaker which can be completely customizable.
Hot on the sneaker trend, Zegna most recently unveiled My Claudio during its Spring-Summer 2020 Fashion Show. Inspired by the graphics and typefaces of ancient Rome, My Claudio is marked with its iconic thread of lace and fully personalized features including a range of 12 color laces and 10 color leathers.
This September, Zegna debuted its latest campaign, #WHATMAKESAMAN, which highlight the modern voices of today’s men. The campaign showcases subtle, refined yet elevated pieces portrayed by Academy Award winning Greenbook and Moonlight actor, Mahershala Ali. Sartori’s vision behind the campaign was to create open dialogue about masculinity.
Family-centric and ethical commitment remain the heart of Zegna’s identity and 109 years of excellence. To learn more about the customized Made to Measure experience and to explore the new collection, visit the Highland Park Village boutique Monday – Saturday from 10 a.m. to 6 p.m. or by appointment on Sundays.
46A Highland Park Village, Dallas, TX 75205, 214.559.4842.