NEW + NOW > Careers > April 2, 2024

FRAME – Assistant General Manager

FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of “dressed up casual” embodied by the style icons of the 1970’s.

Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty models favorite denim brand, to a fashion house that produces four ready-to-wear collections a year.

With headquarters split between Culver City, Los Angeles and Shoreditch, London, FRAME is known for its coveted wardrobe classics, American craftsmanship and its loyal following.

Role Overview:

Reporting to the General Manager, the Assistant General Manager will be responsible for assisting with the overall management and success of all store employees of the FRAME store location.


  • Represents the brand and ensures team members are embodying brand spirit in all interactions with customers and peers.
  • Ensures store is operating in a fiscally responsible manner and with integrity.
  • Demonstrates product knowledge and passes on this knowledge to the sales staff.
  • Formally and informally conducts market research and competitor analysis.
  • Ensures all employees provide excellent customer service and experience at all times.
  • Assists with the development of all Retail Associates; motivating them to meet store goals.
  • Helps to Identify, create and manage the execution of all store business plans to drive performance results and maximize business opportunities.
  • Monitors daily, weekly, and monthly sales goals of each team member and provides regular feedback, coaching and counseling on performance.
  • Builds customer loyalty through in store experience.
  • Works closely with buying teams to advise on product assortment and displays based on customer demographics/market.
  • Partners with the General Manager to lead the recruitment, onboarding, training and development of all staff.
  • Works with the HR Team to process all new hire paperwork, status changes, departures, etc.
  • Educates and follows company policies and procedures including store safety standards, back of house standards, stock, sales and HR policies.
  • Builds and maintains good communication with corporate team members.
  • Helps to generate the store schedule to ensure adequate floor coverage at all times and approves all hours for payroll processing.
  • Monitors cash handling and register procedures. Ensures they are maintained and executed accurate at all times.

Skills & Qualifications:

  • Must have a minimum of 4 years specialty Retail Management experience.
  • Experience working in a commissioned based sales environment.
  • Ability to drive sales and grow business.
  • Experience motivating, leading and developing a team.
  • Luxury or contemporary management experience preferred.
  • Ability to prioritize and multitask.
  • Passionate about customer service and selling.
  • Solution oriented with a strong business acumen and corporate exposure.

For more information or to apply, please email Em Erwin at