Get to Know…Bralyn Becerra-Herrera

BRALYN BECERRA-HERRERA, LA LIGNE MANAGER

Tell us a little about yourself and what led you to your job at La Ligne.

I am originally from Santa Ana, California, where I was born and raised. I moved to Texas in 2003 and attended the Art Institute of Dallas to explore my love of the fine arts, fashion, and design. I started my luxury retail career at an early age during my transition here, and I am currently going on 16 years! When I heard La Ligne was looking for a store manager in the Village, I jumped at the opportunity once I researched the brand known for its iconic stripes and everyday essentials. The brand aligns with my everyday life and values.

How long have you led the charge at La Ligne in Highland Park Village?

I have been leading our wonderful team here at La Ligne since November 2022.

What is your favorite or most unique thing about what you do?

Being able to network with the marketing/PR team and the Highland Park Village management team is my favorite. They have made my transition here very smooth, helping me with anything I need. They are the ones that I know I can call on! In addition, it has been amazing seeing how the co-founders (Valerie Macaulay, Meredith Melling, & Molly Howard) are so receptive and quick to communicate with our team and take our feedback seriously, as we are a direct-to-consumer business model.

How long have you personally been visiting Highland Park Village?

Since Alexander McQueen opened in 2011, Highland Park Village has caught my attention. During school, I would visit to explore the shop windows to gain knowledge and inspiration for my school projects.

What do you enjoy most about the Highland Park Village community?

It is a very close-knit, family-oriented environment. Even within my own team, they love coming to Highland Park Village on their days off to visit their favorite shops and restaurants. You can walk around the Village and bump into familiar faces everywhere you go!

What’s a fun fact that most people don’t know about you?

I am a true Pisces – I was born on a leap year, February 29th!

Lastly, where would we most likely find you in Highland Park Village?

If I am not in La Ligne, you can find me chatting it up with my Director of Stores, Alex, at Bird Bakery with my two bottles of Coke or grabbing a bite at Mi Cocina.

Highland Park Village is proud to spotlight our very own dynamic personalities and community partners in the Village Voices series. Get to know our past features.