Goop is the newest health and wellness brand to arrive at Highland Park Village, and we are so thrilled to be able to provide such a unique offering to the Dallas community.
The lifestyle brand goop was founded by the company’s CEO, Gwyneth Paltrow in 2008. Paltrow launched the world-renowned brand in her own kitchen as a weekly newsletter, sharing her personal health-recipes, travel recommendations, style and shopping discoveries. The brand took off when the actress wanted her own questions about health, beauty, fitness and psyche answered. The natural beauty brand introduces customers to the “goop gurus” – experts in all things health and beauty who have mentored Paltrow throughout her life.
What makes the company so special is the curated and tightly-edited products that are carefully selected to fit the brand’s high standards. Known for its use of natural and organic products, goop sells luxury, high-performance skincare lines; a regimen-based vitamin program for women; an artisanal collection of fragrances, made entirely from natural elements; limited-edition range of fashion essentials, all made in Italy’s finest factories; a collection of five therapeutic bath soaks based in Chinese medicine and herbalism; and a set of body essentials that cleanse, nourish and detoxify the body.
The lifestyle brand recently launched multiple new goop-exclusive G. label products. The goop Body G.Tox collection is goop’s detox formula 2.0. This collection uses natural ingredients to help cleanse, soften and purify the skin, ridding it of toxins and environmental grime.
The G. Sport Collection, is a high-performance athletic line that is not only simple and elegant in design, but discreet with no overt branding. Goop recently debuted the G. Sport Summer Collection, adding 13 new pieces that are neutral colored and designed with function, femininity and form in mind.
In addition to the sportswear line, goop carries its own exclusive clothing brand, G. Label. This month goop released its August Collection, featuring staple pieces that can easily transition into fall. True to goop style, the August line focuses on minimal silhouettes and neutral tones.
Although goop primarily maintains an online presence, the Village is lucky to be one of three special pop-up locations to house the lifestyle brand. Goop will be leaving on December 31, 2018 so be sure to pay the store a visit and shop all the new releases.