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GET TO KNOW…MONCLER

Specializing in ready-to-wear outerwear, Moncler is now open exclusively in Dallas at Highland Park Village.

In 1952, founders René Ramillon and André Vincent decided it was time for a fresh approach to alpine fashion, thus starting Moncler. The brand is best known for its high-end ski collections and quilted outerwear, with an impressive presence in over 75 countries.

The name Moncler is an abbreviation of Monestier-de-Clermont, a French village in the mountains of eastern France. Over 70 years ago, the original Moncler quilted down jacket was made for more practical purposes: to protect mountaineers against severe climates. The brand has made a name for itself by specializing in high-quality, ready-to-wear down jackets.

In 2003, Italian entrepreneur Remo Ruffini purchased Moncler. He serves as the current CEO and chairman of the Moncler Group. As a teenager, Ruffini recalls his fond memories of growing up wearing a Moncler puffer while riding his motorbike. Since Ruffini’s investment in Moncler, he has transformed the brand from mainly a sportswear brand into a household name in luxury.
REMO RUFFINI
CHAIRMAN AND CEO OF MONCLER
Moncler’s designs are easily recognizable by its iconic logo. The Moncler emblem is a stylized “M,” drawn in blue and red. The logo symbol depicts two mountain peaks and is an abstract image of a cockerel, a national symbol of France. The color palette of blue, red, and white symbolizes power, authority, passion, and loyalty. The logo can be found embroidered on the outside of almost all jackets on the pocket or the left sleeve.
In 2018, to add more versatile and unique fashion pieces, Ruffini started Moncler-Genius. Moncler-Genius enlists established and rising names in fashion to create small collaborations with Moncler. The most recent collaborations have been with Alicia Keys, Adidas, JW Anderson, and Mercedes Benz. In the past, Moncler has also worked with some of fashion’s biggest names, such as Thom Browne (American fashion designer), Virgil Abloh (founder of Off-White), and Pierpaolo Piccioli (creative director for Valentino). Ruffini says, “With one creative director, you talk to one generation. The strategy was that we have one strong jacket, so let’s try to attract every generation to it. I chose designers based on that idea: a designer who can talk to kids who are 15 or 20 years old, one who is more conceptual, one who does haute couture.” With the rise of streetwear fashion in recent years, Moncler has been guided by the motto “born in the mountains, living in the city.” Since 2003, Moncler has grown into a versatile brand for all ages, genders, and any occasion. Moncler has everything from ski gloves and ski pants to trendy bucket hats and sweaters. Highland Park Village is proud to welcome the first Moncler in Dallas. Visit the legendary brand’s stunning boutique to discover the latest collections.

Specializing in ready-to-wear outerwear, Moncler is now open exclusively in Dallas at Highland Park Village.

In 1952, founders René Ramillon and André Vincent decided it was time for a fresh approach to alpine fashion, thus starting Moncler. The brand is best known for its high-end ski collections and quilted outerwear, with an impressive presence in over 75 countries.

The name Moncler is an abbreviation of Monestier-de-Clermont, a French village in the mountains of eastern France. Over 70 years ago, the original Moncler quilted down jacket was made for more practical purposes: to protect mountaineers against severe climates. The brand has made a name for itself by specializing in high-quality, ready-to-wear down jackets.

In 2003, Italian entrepreneur Remo Ruffini purchased Moncler. He serves as the current CEO and chairman of the Moncler Group. As a teenager, Ruffini recalls his fond memories of growing up wearing a Moncler puffer while riding his motorbike. Since Ruffini’s investment in Moncler, he has transformed the brand from mainly a sportswear brand into a household name in luxury.
REMO RUFFINI
CHAIRMAN AND CEO OF MONCLER
Moncler’s designs are easily recognizable by its iconic logo. The Moncler emblem is a stylized “M,” drawn in blue and red. The logo symbol depicts two mountain peaks and is an abstract image of a cockerel, a national symbol of France. The color palette of blue, red, and white symbolizes power, authority, passion, and loyalty. The logo can be found embroidered on the outside of almost all jackets on the pocket or the left sleeve.
In 2018, to add more versatile and unique fashion pieces, Ruffini started Moncler-Genius. Moncler-Genius enlists established and rising names in fashion to create small collaborations with Moncler. The most recent collaborations have been with Alicia Keys, Adidas, JW Anderson, and Mercedes Benz. In the past, Moncler has also worked with some of fashion’s biggest names, such as Thom Browne (American fashion designer), Virgil Abloh (founder of Off-White), and Pierpaolo Piccioli (creative director for Valentino). Ruffini says, “With one creative director, you talk to one generation. The strategy was that we have one strong jacket, so let’s try to attract every generation to it. I chose designers based on that idea: a designer who can talk to kids who are 15 or 20 years old, one who is more conceptual, one who does haute couture.” With the rise of streetwear fashion in recent years, Moncler has been guided by the motto “born in the mountains, living in the city.” Since 2003, Moncler has grown into a versatile brand for all ages, genders, and any occasion. Moncler has everything from ski gloves and ski pants to trendy bucket hats and sweaters. Highland Park Village is proud to welcome the first Moncler in Dallas. Visit the legendary brand’s stunning boutique to discover the latest collections.

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