NEW + NOW > Get to Know | Village Voices > April 6, 2022

Get to Know…Nikki Webb with The Salvation Army

Nikki Webb headshot Village Voices

Explain The Salvation Army’s mission and how you got involved with the organization.

The Salvation Army is an international organization that seeks to meet human needs in God’s name without discrimination. Its message is based on the Bible, and its ministry is motivated by the love of God.

The Salvation Army has been in North Texas for 131 years and is backed by immense experience and expertise. Our focus is to help North Texans combat poverty, addiction and homelessness. The organization works tirelessly to support those in need in Collin, Dallas, Denton, Ellis and Tarrant counties.

I got involved with The Salvation Army of North Texas many years ago. Like most people, I was first introduced to The Salvation Army through their annual Red Kettle campaign and Angel Tree program at Christmas time. Then, I began attending the Women’s Auxiliary’s Fashion Show & Luncheon, which led me to get involved with the Women’s Auxiliary. Now I serve on the Women’s Auxiliary Board. I have been a member for several years, and I was so humbled when asked to be the chair of the upcoming Fashion Show & Luncheon on May 3, 2022.


Tell us a little about yourself and your background.

I am a native Dallasite. Proudly, my family has been in Texas since before the Alamo. I received my undergrad from Texas Christian University and my MBA from Southern Methodist University. I met my sweet husband, Crayton Webb, while sailing and racing on White Rock Lake, and we will celebrate our 17th wedding anniversary right before our luncheon on May 3. I am lucky to work with my husband, the owner and CEO of Sunwest Communications, a PR firm founded in Dallas 40 years ago. We have been blessed with four incredible children who are a true gift from God.


What makes The Salvation Army so special and impactful to the Dallas community?

The Salvation Army of North Texas’ footprint across 4,078 square miles in Collin, Dallas, Denton, Ellis and Tarrant counties makes us the largest social service provider in North Texas. But more importantly, it allows us to reach our most vulnerable neighbors in every pocket of North Texas.

In addition to our focus on poverty, addiction and homelessness, The Salvation Army of North Texas serves alongside numerous programs that meet the needs of our community. The Salvation Army of North Texas provides support for various needs, such as domestic violence, emergency disaster relief, veteran support, emergency family support, youth empowerment, and many more.


What do you enjoy the most about being a part of The Salvation Army organization?

The past few years have been like no other, and The Salvation Army has had the chance to double our impact in our North Texas community. I am so thankful to serve side by side with my incredibly hardworking Women’s Auxiliary members as we meet human needs together. They inspire me every day.

This year, I have really enjoyed the opportunity to plan the Dallas Women’s Auxiliary Fashion Show & Luncheon, which features an auction of donated and new couture clothing that results in generous donations. I am honored to chair such a meaningful, important event. All money raised provides programs and housing for domestic violence survivors, those experiencing homelessness, or people recovering from addiction.


How does support from community partners like Highland Park Village help The Salvation Army have a greater impact?

The Salvation Army of North Texas is always grateful and humbled by the support of partners in the North Texas area like Highland Park Village. Corporate partners are essential in caring for our most vulnerable neighbors. Through our partners, we can reach more people than we might alone and spread the word about our mission.


What are some ways people in North Texas can get involved with The Salvation Army?

There are many ways North Texans can get involved with The Salvation Army to make a real difference in their community!

For starters, we welcome and accept anyone who wants to volunteer their time or contribute. Volunteers play a key role in our ability to provide quality programs that make a huge impact in giving hope to families and communities throughout North Texas. All donations stay in your local community.

With the Dallas Women’s Auxiliary, we have various committees that allow women to find their passion and fuel it through projects throughout the year. Members can serve alongside The Salvation Army’s staff and officers.

For those interested in getting involved, you can learn more at


Where would we most likely find you in Highland Park Village?

I love Highland Park Village! Can I say all of Highland Park Village? There’s just something so special about it. There’s nothing else like it in the city or the country for that matter. I have been going to Highland Park Village my whole life. My high school graduation gift (Blackwatch plaid luggage that I still have) came from the icon Ralph Lauren store. I love to eat, so you will find me at the Bird Bakery with my kids or YO! Lobster with my husband. And as for shopping, I have spent a lot of time in Hadleigh’s and Lela Rose. I love Madison. I have Trina Turk and Roller Rabbit on my list to visit soon as we will be on the beach this summer. So pretty much, you are most likely to see me anywhere around Highland Park Village!


Highland Park Village is proud to spotlight our very own dynamic personalities and community partners in the Village Voices series. Get to know our past features.