NEW + NOW > Get to Know | Our Brands > March 8, 2018

Get to Know…Veronica Beard

Veronica Beard opened its' doors in Highland Park Village last fall.

Veronica Beard opened its’ first Texas location at Highland Park Village in 2017.

Known for its feminine, retro-inspired staples, Veronica Beard is an elevated American sportswear brand that strikes a balance between cool and classic. With just four stores nationwide and its first Texas location located right here in Highland Park Village, it is clear Veronica Beard is just getting started.

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Mixing retro-inspired styles with the modern day, Veronica Beard offers unique ready-to-wear collections, shoes and accessories.

Veronica Miele Beard and Veronica Swanson Beard are sisters-in-law married to brothers, but it was a true friendship and love for fashion that led them to join forces and create the NYC-based label in 2010. With hectic schedules, two husbands and eight children between them, it’s safe to say Miele and Swanson are constantly juggling. And doing so in ultimate style.


Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard created the brand in 2010 in the heart of New York City.

Sisters-in-law Veronica Swanson Beard (left) and Veronica Miele Beard (right) joined forces to launch the brand in 2010 in the heart of New York City.

At the time of the brand’s inception, the duo set out with a mission to create a classic, daily uniform that was also one of a kind. With that guiding principle, the collection was born after launching the signature Dickey Jacket, and has since taken off, with most recently launching a line of denim as well as shoes.

Veronica Beard launched its first line of shoes with the Fall 2017 collection.

Veronica Beard launched its first line of shoes with the Fall 2017 collection.

Today, Veronica Beard offers a modern perspective on iconic styles that results in a ready to wear collection that is hard wired for real life. From showings at New York Fashion Week to numerous celebrity sightings sporting the brand, it’s hard not to wonder what the Beard sisters will accomplish next.



Shop the exclusive, spring collection in store today with a fresh take on original pieces, like the signature Dickey Jacket.

With the new spring collection now in store, Veronica Beard will focus on bold patterns and colors with simple, clean designs. With its second collaboration launching with fashion illustrator Donald Robertson, a limited edition votive set will be released, inspired by 1970s Acapulco. The set includes packaging illustrated by Donald Robertson, and three exclusive scents, selected by the Veronicas – Amor, Dinero and Suerte.


Explore the limited edition votive set in collaboration with Donald Robertson.

To shop the new spring line, exclusive votive set and more, visit the Veronica Beard boutique in Highland Park Village.


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