press > September 20, 2016


DALLAS, TX (September 20, 2016) — This fall Highland Park Village is partnering with by REVEAL to exclusively offer a pop-up shopping experience featuring merchandise by emerging local fashion designers during Fall Beauty Event. In collaboration with the Harvard Innovation Lab, by REVEAL creates memorable short-term retail events that are hyper-curated for the location to inspire discovery and showcase exceptional products. The first installation in Texas will be open for four days only and is set to debut in Highland Park Village on Thursday, September 22, followed by Highland Park Village’s Fall Beauty Event beginning Friday, September 23. The public is invited to experience by REVEAL and the Fall Beauty Event through Sunday, September 25.

About by REVEAL – Open Thursday, September 22 – Sunday, September 25, Southwest entrance of Highland Park Village, next to MARKET and adjacent to Café Pacific
by REVEAL is innovating brick-and-mortar retail for both designers and consumers with a 6’x6’ boutique boasting two fitting rooms that will be located by MARKET. The patent-pending design is waterproof and self-powered, offering designers a low-risk retail solution to test store markets, brick-and-mortar strategies, and new products. For consumers, by REVEAL is a recurring discovery shopping experience that takes place in convenient locations throughout a customer’s lifestyle. The startup has held shopping experiences in Los Angeles, New York City, and St. Louis, and is exclusively partnering with Highland Park Village for its Texas debut. Follow by REVEAL on social media for the unveiling of September’s featured designers.

“We are passionate about making retail accessible to emerging brands and supporting local designers you can’t find anywhere else,” said Megan Barry, CEO and founder, by REVEAL. “Partnering with Highland Park Village for our Texas debut is such an honor and we’re excited to feature truly unique merchandise.”

About Fall Beauty Event – Friday, September 23 – Sunday, September 25
With a cumulative beauty purchase of $150 at more than 15+ stores, guests can receive the premier Beauty Event makeup bag full of complimentary luxury beauty products and offers from select brands. In addition, customers can receive an exclusive 20% discount on Highland Park Village boutique, Madison’s chic custom embroidery services to stylishly personalize their beauty bags. In addition, healthy living will be highlighted during Beauty Event once again with luxury athleisure brand BANDIER hosting a complimentary fitness class in Livingston Court, between Céline and Balenciaga, on Saturday, September 24 at 8:30 am.

Participating Stores:

About Megan Berry, CEO and Founder of by REVEAL:
Megan Berry is trained as an architect, and designed and fabricated the by REVEAL boutiques. Her career in design launched in London where she attained her Professional Design Certificate in Interior Design. This education spawned her interest in architecture and led her to Washington University in St. Louis where she attained her Master of Architecture and Master of Business Administration, culminating with her research for by REVEAL. Megan has led teams for Starbucks’ Global Store Development in Seattle and large scale international design projects for SCDA Architects in Singapore. At Harvard University’s Graduate School of Design, Megan has honed her Real Estate expertise and led by REVEAL to be selected as a venture-in-residence at Harvard’s Innovation Lab, a highly competitive cohort of Harvard’s best and brightest student-led startups. In June 2016, by REVEAL was selected to be a part of XRC Labs Venture Accelerator in New York City.

About Highland Park Village:
Celebrating 85 years in 2016, Highland Park Village is a favorite among locals visitors from around the world.  Built in 1931 and widely regarded as the country’s first true shopping center, the Village is internationally recognized for its architectural significance and mix of the world’s best-known upscale retailers including Akris, Alexander McQueen, Balenciaga, Carolina Herrera, CHANEL, Christian Louboutin, Dior, Ermenegildo Zegna, Escada, Harry Winston, Hermès, Jimmy Choo, Ralph Lauren, Stella McCartney, Tom Ford and more.  Highland Park Village offers a range of complimentary services for our guests including complimentary personal shopping and valet parking. For more information about Highland Park Village visit our website – www.hpvillage.com.

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Hendrika Rhoad