the issue > Lifestyle > April 17, 2020

Highland Park Village Brands Give Back

Alice + Olivia
Launch #MaskTogether
Alice + Olivia has mobilized its design teams, production teams, and factories on a two-part initiative to create and distribute protective masks to hospitals and communities in need. The masks feature the signature Staceface print and are available to protect the public, nonemergency caretakers, and N95 masks for longer use. The masks are made from cotton jersey for washability and comfort. They retail for $10 and can be purchased online. For every mask sold, the company will donate one to the medical community and beyond. The first round of Alice + Olivia masks will be given to healthcare workers.
Balenciaga and Alexander McQueen Support U.S. Healthcare and Fashion Relief Funds
As part of the larger Kering brand family, Balenciaga and McQueen are supporting various U.S. organizations helping combat the impact of COVID-19, including a million dollar contribution to the CDC Foundation to support frontline healthcare workers. In addition, Kering is supporting two programs with fashion-directed goals: A Common Thread (the CFDA/Vogue Fashion Fund for COVID-19 Relief), a storytelling initiative to raise awareness and money for those in the U.S. fashion industry suffering after the shutdown; and Your Friends in New York Want To Help, an organization aiding distressed minority- and women-owned businesses.
Beretta Retools Manufacturing to Develop Oxygen Dispenser Valve for Hospitals
Italian arms maker Beretta has reconfigured 3D printers in its manufacturing facilities to produce vital replacement valves for respiratory emergency masks used by hospitals in Italy during this health crisis.
Carolina Herrera Supports Manufacturing Medical Materials in Spain
The Spanish manufacturer of Herrera’s lifestyle brand, CH Carolina Herrera, Sociedad Textil Lonia, is lending resources to produce mass quantities of sanitary gowns, which are increasingly scarce in Spain. It’s also making face masks to help meet the rising demand.
CHANEL Makes Masks for French Healthcare Workers
By mobilizing its workforce and production partners, CHANEL is creating protective gear for frontline workers. In addition, the brand has donated $1.3 million to an emergency fund for Paris’ public hospital system.
Dior & LVMH Produce Mass Quantities of Hand Sanitizer
As part of the major fashion conglomerate LVMH, Dior’s perfume manufacturing facilities are making 12 tons of hand sanitizer to be distributed to French authorities and hospitals.
Ermenegildo Zegna Pledges Support to the Civil Protection Department
The Zegna family and corporation has pledged nearly $3.3 million to the Civil Protection Department in Italy. The money will help support doctors, nurses, volunteers, and scientists throughout the country.
Madison Spreads Love, Hope, Joy, and Faith
In support of Feeding the Frontline Dallas, Madison is donating 100 percent of sales proceeds from an exclusive collection of embroidered cocktail napkins available now through its Instagram account.
MARKET Introduced Shop for a Cause
For a limited time, 10 percent of sales at MARKET went to The Family Place/North Texas Food Bank. In return, customers received 10 percent of their purchase price in the form of a gift card to a participating local restaurant. Visit the MARKET website for more special promos and support local businesses.
Miron Crosby Hosted a Mini Boot Competition Raising Money for Charity
Miron Crosby encouraged families to get crafty and creative with their little ones through a boot design competition that ended on April 15. The $10 entry fee went to the North Texas Food Bank and the winner will receive a pair of customized cowboy boots. Visit the Miron Crosby website to learn more.
Ralph Lauren Supports WHO and Shifts Production to PPE
Ralph Lauren is committing $10 million toward COVID-19 relief through the Ralph Lauren Corporate Foundation. The money will support the World Health Organization’s Solidarity Response Fund and many others. Ralph Lauren also has plans to produce 250,000 masks and 25,000 hospital gowns with U.S. manufacturing partners.
Tom Ford Gives to A Common Thread
Schedule a virtual styling appointment with a Tom Ford specialist and save 10 percent on your purchase, which will also support A Common Thread, a fundraiser spearheaded by Vogue and the CFDA for those in the U.S. fashion community who have been impacted by COVID-19. The brand is donating 10 percent of sales to the cause through May 15. Visit the Tom Ford website to make an appointment.