NEW + NOW > Style > June 30, 2021


Have you seen Fendi’s Summer Vertigo capsule collection? It’s a unique collaboration between Silvia Ventuirini Fendi and New York-based visual artist Sarah Coleman. The capsule embodies a creative clash of influences: from ’90s streetwear and outdoor vibes to ’70s flair with Fendi’s signature design themes.

Coleman is known for her disruptive manipulation of materials. She encourages designers to rethink and repurpose everyday objects with an ironic filter. For the Vertigo capsule, she gave the signature FF logo a new point of view through a fish-eye lens. Pieces like the Peekaboo and Baguette 1997, as well as ready-to-wear for men, women, and children, are a part of the eye-catching Vertigo moment.

The goal of the capsule was to create a happy, colorful, and irresistible collection in which Fendi’s outstanding craftsmanship and innovative, forward-thinking approach shines bright. We think she and Coleman nailed it!

Discover the Vertigo collection and more in-store. Located between Dior and Tory Burch, Fendi is at 16 Highland Park Village. Store hours are Monday through Saturday, 10am to 6pm, and Sunday, noon to 5pm.